The Quest for Optimal Font Size: Making Text Accessible and Engaging
You know that feeling, right? You're trying to read something important online, maybe an article, an email, or even a product description, and the text is just… tiny. Your eyes strain, you might squint, and you find yourself leaning closer and closer to your screen. It’s frustrating, and honestly, it can make you want to click away faster than a greased lightning bolt. I’ve certainly been there, staring at a webpage that felt like it was intentionally designed to punish my eyesight. This struggle is precisely why understanding which font size is the easiest to read is so crucial, not just for comfort, but for effective communication in our digital world.
The simple answer to "Which font size is the easiest to read?" is that it’s not a single, universal number. Instead, the easiest font size to read is a range that considers various factors, including the font itself, the context of its use, the viewing distance, and, importantly, the individual reader's visual acuity. However, for general web content and digital documents, a font size between 16 pixels (px) and 18 pixels (px) is widely considered the sweet spot for readability on most screens.
This isn't just a random guess. Decades of research in typography, human-computer interaction, and user experience design have converged on this general guideline. Think about it: when websites or apps feel comfortable to read for extended periods, chances are they’ve paid attention to their font sizing. Conversely, if you’re constantly adjusting your screen’s zoom or feeling that familiar eye fatigue, it’s a pretty strong indicator that the font size might be a bit too small. Let’s dive deeper into why this range works so well and explore the nuances that can influence what’s truly "easiest" for any given situation.
Understanding the Factors That Influence Readability
Before we lock ourselves into a specific number, it’s vital to appreciate the multifaceted nature of readability. It’s not just about how big the letters are; it’s a complex interplay of elements.
The Role of the Font Itself: More Than Just Size
Different fonts, even at the same point size, can appear to be different sizes and have varying levels of legibility. This is due to a few key typographic characteristics:
X-height: This refers to the height of lowercase letters like 'x', 'a', and 'n'. Fonts with a larger x-height generally appear larger and are often easier to read at smaller sizes because the lowercase letters have more visual weight. For example, a font like Verdana has a larger x-height compared to Times New Roman, making it feel more open and readable on screens. Stroke Weight: The thickness of the lines (strokes) that form the letters. If the strokes are too thin, they can disappear on lower-resolution screens or when printed at small sizes. Conversely, overly thick strokes can cause letters to blur together, reducing clarity. A balanced stroke weight is key. Serif vs. Sans-Serif: Serif fonts have small decorative strokes (serifs) at the ends of letter strokes (think Times New Roman). Sans-serif fonts do not (think Arial or Helvetica). For digital screens, especially at smaller sizes, sans-serif fonts are often favored due to their cleaner, simpler forms which tend to render more crisply. However, this isn't a hard and fast rule; well-designed serif fonts can also be highly readable on screen. Letter Spacing (Kerning and Tracking): The space between individual letters (kerning) and the overall spacing of a block of text (tracking) significantly impacts how easily words flow together. Too tight, and letters can merge; too loose, and words can feel disjointed. Good font design accounts for this, but it can be further adjusted in design software. Character Shape and Openness: Fonts with more open counters (the enclosed or partially enclosed negative space in letters like 'o', 'a', 'e') are generally easier to discern, especially at smaller sizes. Complex or tightly enclosed shapes can become muddy.When I'm designing a website or even a document, I often find myself cycling through a few go-to fonts that I know perform well across different sizes. For body text, I lean towards sans-serif fonts like Open Sans, Lato, or Roboto, which have generous x-heights and clear letterforms. For headings, I might mix in a bolder font or a more distinctive typeface, but for the bulk of the content, clarity is king.
Context is King: Where and How is the Text Being Viewed?
The environment and purpose of the text play a massive role in determining the ideal font size.
Screen vs. Print: Historically, print typography had different standards. For print, 10-12pt was common for body text. On digital screens, especially with higher resolutions and varying viewing distances, larger sizes are generally preferred. A pixel is not directly equivalent to a point, and screen rendering adds another layer of complexity. Viewing Distance: This is a huge, often overlooked factor. Text viewed on a large monitor from a few feet away requires a larger font size than text on a smartphone held a few inches from your face. Websites and apps need to consider the most common viewing distances for their target audience and devices. Responsive design is crucial here, adjusting font sizes dynamically. Type of Content: Is it a fleeting advertisement that needs to grab attention quickly, or is it a lengthy article meant for deep reading? Short, punchy text might get away with slightly smaller sizes if it's meant to be scanned. Long-form content, however, demands larger, more comfortable sizes for extended engagement. Target Audience: This is perhaps the most critical consideration, and one that’s sometimes glossed over. Are you writing for a general audience, or a specific demographic? As people age, their near vision often deteriorates (presbyopia), making it harder to focus on small text. Websites and applications catering to older adults should absolutely prioritize larger font sizes. Similarly, if your audience is likely to be reading in less-than-ideal lighting conditions or on older devices with lower screen resolutions, increasing font size is a proactive step.I remember working on a project for a local community center that served a significant senior population. We initially used a standard 14px for body text, but feedback indicated many users were struggling. A quick audit and a move to 17px, along with choosing a font with excellent legibility, made a world of difference in user satisfaction and engagement with their online resources.
User Settings and Accessibility Standards
Beyond design choices, user preferences and accessibility guidelines are paramount. Many operating systems and browsers allow users to adjust their default font sizes. Websites that respect these settings, often through relative units like 'em' or 'rem' in CSS, are inherently more accessible. Furthermore, accessibility standards like the Web Content Accessibility Guidelines (WCAG) recommend minimum font sizes and contrast ratios to ensure content is perceivable by people with disabilities, including visual impairments.
The Sweet Spot: Why 16px to 18px Works for Most Digital Content
So, if it's so complex, how did we arrive at this 16px-18px range as a general recommendation? It’s a balance struck through experience and observation.
Breaking Down the 16px to 18px Range
16px: The Minimum Baseline. For many years, 16px was considered a default for body text, especially in web design. At this size, most common sans-serif fonts are generally legible on typical screens when viewed at a reasonable distance. It’s a size that many browsers still use as their default for body text. 17px: A Gentle Improvement. Stepping up to 17px offers a subtle but noticeable boost in comfort for many readers. It provides a little more breathing room for letters without making the text feel excessively large or consuming too much screen real estate on a desktop. 18px: The Comfortable Zone. This size often hits a sweet spot for extended reading. It provides ample space for letterforms, reduces eye strain, and is particularly beneficial for readers who might have mild visual impairments or are simply preferring a more relaxed reading experience. For content that requires deep engagement, like articles, blog posts, or e-books, 18px can be an excellent choice.Personally, I’ve found that when I’m aiming for maximum comfort and legibility for a broad audience on a typical website, I often start my design explorations with 17px or 18px for body copy. If the design feels a bit too dense, I might scale back to 16px, but rarely do I go below that for primary content.
Why Not Smaller?
Font sizes below 16px on a screen are often problematic for several reasons:
Reduced Legibility: Smaller characters become harder to distinguish, especially for individuals with visual impairments. Increased Eye Strain: The eyes have to work harder to focus on and process smaller text. Pixelation and Jaggies: On lower-resolution displays, very small text can appear pixelated or "jagged," further hindering readability. Accessibility Issues: It makes it difficult or impossible for users who rely on browser zoom or larger default text sizes to access your content.Why Not Significantly Larger?
While larger is often better for comfort, excessively large font sizes (e.g., 24px or higher for body text) can also create issues:
Line Length Problems: If a line of text becomes too short due to a very large font size, it can disrupt the reader's flow and make it harder to track from one line to the next. The ideal line length for readability is generally considered to be between 45-75 characters. Very large fonts can force shorter line lengths, or very long line lengths if the text is spread out too much. Screen Real Estate: Large fonts consume more vertical space, meaning users will have to scroll more frequently, which can be disruptive for longer content. Aesthetic Imbalance: Text that is disproportionately large compared to other elements on the page can create an unappealing visual hierarchy. Over-Simplification: While good for basic readability, extremely large fonts might inadvertently make the content feel less sophisticated or dense, which may not be suitable for all contexts.Specific Font Sizes for Different Uses: A Practical Guide
Since we've established that there's no single magic number, let's break down font sizing recommendations for various scenarios. This isn't just about body text; headings, captions, and other elements all have their roles.
Body Text: The Core of Your Content
General Websites/Blogs: 16px to 18px. Start with 17px or 18px for maximum comfort. Use a font with a good x-height and clear letterforms. Long-Form Articles/E-books: 17px to 19px. For content that requires sustained reader attention, leaning towards the higher end of this range is beneficial. Mobile-First Design: Even with smaller screens, starting body text at 16px is often recommended, but ensure it scales up gracefully on larger devices. The key is that it should feel comfortable when holding the phone at a typical reading distance. Content for Older Audiences: 18px to 20px, or even larger if combined with good line spacing and contrast. Consider using fonts specifically known for their exceptional legibility in aging eyes.Headings: Guiding the Reader
Headings are designed to break up text and signal topic changes. They need to be visually distinct from body text, which means they should be larger and often bolder. The size difference should create a clear hierarchy.
H1 (Main Title): This should be the largest heading. For a typical webpage, 32px to 48px is common, depending on the overall design. H2 (Section Headings): Generally 24px to 36px. H3 (Sub-section Headings): Typically 18px to 28px. H4, H5, H6: These become progressively smaller, often overlapping with or slightly larger than the body text size. For example, an H4 might be 16px to 22px.My personal approach to headings is to create a clear visual jump from body text. If body text is 17px, I'd aim for an H2 that's at least 24px, and an H1 that's around 36px or more. The key is the visual difference; the exact numbers can be adjusted based on the font used and the overall design aesthetic.
Captions and Byline Text
These are often secondary pieces of information. They can be smaller than body text, but still need to be legible.
Image Captions: 12px to 14px. Ensure sufficient contrast and line spacing. Byline/Author Information: 12px to 14px.It's crucial to remember that while these can be smaller, they must still be readable without significant effort. If a caption requires squinting, it's too small.
Navigation Menus and Buttons
These are interactive elements that need to be easily identifiable and tappable/clickable.
Navigation Links: 15px to 17px. They should be clear but might be slightly smaller than body text if they are part of a compact navigation bar. Button Text: 14px to 16px. The text should be bolded and have ample padding around it to make the button easy to target.Tables and Data Presentation
For tables, clarity and efficiency are key. You often need to present a lot of information in a limited space.
Table Body Text: 14px to 16px. Ensure good line spacing within cells. Table Headers: 15px to 17px, often bolded.When designing tables, I find that using slightly smaller text than the main body copy works well, provided the line spacing is generous and the column widths are appropriate. The goal is to make the data scannable without sacrificing readability.
Measuring Font Size: Pixels, Points, Em, and Rem
Understanding how font sizes are specified is critical for web developers and designers, and can be helpful for anyone trying to achieve optimal readability. The units used can affect how font sizes scale across different devices and user settings.
Pixels (px): The Concrete Unit
Pixels are fixed units. 16px will always be 16px on a given screen. For web design, pixels used to be the standard for font sizes. They are straightforward but lack flexibility in responding to user preference changes or scaling on different display densities.
Pros: Easy to understand and implement. Predictable rendering on specific devices. Cons: Not scalable by user browser settings. Can result in less responsive designs.Points (pt): The Print Standard
Points are traditionally used in print design. 72 points typically equal one inch. While they can be used in web design, they behave similarly to pixels in terms of being a fixed unit and are generally less common for screen typography compared to px, em, or rem.
Pros: Familiar to those from print backgrounds. Cons: Less flexible for web. Doesn't account for screen resolution differences as well as relative units.Em (em): The Relative Powerhouse
The 'em' unit is relative. It's based on the font size of its parent element. For example, if your body text is set to 16px, then `1em` within that context would be 16px. If a child element has a font size of `1.2em`, its font size would be 1.2 * 16px = 19.2px.
Pros: Highly flexible. Allows elements to scale proportionally with their parent. Essential for responsive design. Cons: Can lead to compounding issues. If you set nested elements with `em` values, the font size can become unpredictably large or small due to cumulative scaling. For example, `p { font-size: 1.2em; }` within another element already scaled by `em` can get confusing.Rem (root em): The Modern Standard
The 'rem' unit (root em) is based on the font size of the root element, typically the `` element. This is generally considered the most robust unit for web typography.
Pros: Solves the compounding issue of 'em'. Scales predictably based on the root font size. Respects user's browser default font size settings, enhancing accessibility. Highly recommended for responsive and accessible design. Cons: Requires a defined base font size on the root element.For modern web development, using `rem` for most font sizes, with a solid base font size set on the `` element (often 16px), is the industry best practice. This ensures that user preferences for text size are honored, and the design scales gracefully across devices. For instance, setting `html { font-size: 100%; }` (which defaults to browser's base, often 16px) and then using `font-size: 1rem;` for body text means that if a user increases their browser's default font size to 120%, your body text will automatically become 1.2rem, effectively scaling up.
Practical Steps to Optimize Font Size for Readability
Achieving optimal font size isn't a one-time decision. It's an ongoing process of testing and refinement. Here’s a structured approach you can take:
Step-by-Step Checklist for Font Size Optimization:
Define Your Target Audience and Context: Who are your primary readers? (Age, typical tech proficiency, visual capabilities) Where will they be viewing your content? (Desktop, laptop, tablet, mobile) What is the typical viewing distance for these devices? What is the nature of the content? (Quick scan, in-depth reading, transactional) Choose Appropriate Fonts: Select fonts known for good screen readability (consider x-height, openness, stroke weight). Have distinct fonts for headings and body text, but ensure they complement each other. Test your chosen fonts at various sizes to see how they render. Set a Base Font Size for Body Text: Start with 16px, 17px, or 18px as a reference. Use `rem` units for scalability and accessibility. For example, set `font-size: 1rem;` for your main body text if your root `html` element is set to a browser default (often 16px). Establish a Clear Visual Hierarchy for Headings: Ensure headings are significantly larger than body text. Use consistent sizing for each heading level (H1, H2, H3, etc.). Test ratios between heading sizes and body text. A common ratio might be H1 = 2x body, H2 = 1.5x body, H3 = 1.25x body. Determine Sizes for Secondary Text Elements: Set appropriate sizes for captions, bylines, buttons, and navigation. Ensure they are readable but distinct from body text. Consider Line Height (Leading): This is as crucial as font size! For optimal readability, line height should generally be 1.4 to 1.6 times the font size. For example, 17px font size with 24px line height (17 * 1.4 = 23.8). Use relative units for line height (e.g., `line-height: 1.5;` which means 1.5 times the font size). Check Line Length: Ensure your lines of text are not too long (aim for 45-75 characters). This often requires adjusting container widths based on font size. Too short lines (common with very large fonts) can also be detrimental. Test on Multiple Devices and Screen Sizes: Use browser developer tools to simulate different devices. Physically test on actual phones, tablets, and various desktop monitors. Conduct User Testing and Gather Feedback: Ask real users to read your content and provide feedback on comfort and clarity. Observe how users interact with your content. Do they zoom in? Do they seem to struggle? Incorporate Accessibility Features: Ensure your font choices and sizes are compatible with screen readers and zoom functionality. Use sufficient color contrast between text and background. Iterate and Refine: Based on testing and feedback, make adjustments to font sizes, line heights, and spacing. Readability is an iterative process.I often use a simple grid system in my design process. If I’m aiming for a comfortable body text of 17px, I might use a baseline grid where each line increment is around 6px. This ensures that my line heights (e.g., 24px, 30px) align neatly, creating a rhythm and improving readability. Visual design tools and browser developer tools are invaluable for this granular control.
The Psychological Impact of Font Size
Beyond the purely physiological aspects of vision, font size can subtly influence our perception and the psychological experience of reading.
Authority and Seriousness: Larger, bolder fonts can sometimes convey a sense of authority or urgency, while smaller, more delicate fonts might feel more nuanced or understated. Trustworthiness: Content presented in an overly small or difficult-to-read font might unconsciously be perceived as less trustworthy or professional. If it's hard to read, why should I invest my time in it? Comfort and Engagement: Conversely, a font size that is comfortable to read encourages longer engagement. When readers don't have to exert effort, they are more likely to immerse themselves in the content. This directly impacts how long users stay on a page and how much they read. Aesthetic Appeal: The choice of font size contributes significantly to the overall aesthetic of a design. The relationship between font size, line height, and white space can create a feeling of elegance, minimalism, or density.I've seen this play out in A/B testing. Sometimes, simply increasing the body text size by 1 or 2 pixels can lead to a measurable increase in time on page or a decrease in bounce rate, because the content has become significantly more pleasant to consume.
Common Pitfalls to Avoid
Even with the best intentions, designers and content creators can fall into common traps when it comes to font sizing.
The "My Design Looks Good" Trap
It’s easy to design for yourself or for a specific testing environment. What looks good on your 27-inch high-resolution monitor at arm’s length might be unreadable on someone’s older laptop or their phone.
Solution: Always test on a variety of devices and screen sizes. Prioritize accessibility over pure aesthetic preference if there's a conflict.
Ignoring Line Height
A common mistake is to set a good font size but forget about line height. Text that is too tightly spaced becomes a wall of ink, making it difficult to follow the lines. This is especially true for longer paragraphs.
Solution: Always set your line height to be at least 1.4 times your font size, and ideally closer to 1.5 or 1.6 for body text. Use relative units like `line-height: 1.5;`.
Using Fixed Units for Everything
Relying solely on `px` for font sizes, especially on the web, can hinder scalability and user customization. This makes your site less accessible to users who adjust their browser's default text size.
Solution: Primarily use `rem` units for font sizes on the web, ensuring your `` element has a defined base font size.
Inconsistent Heading Hierarchy
If your H2 is smaller than your H3, or if there's not a clear visual distinction between different heading levels, it confuses the reader about the structure and importance of the information.
Solution: Define a clear, progressive scale for your heading sizes, ensuring each level is distinctly larger and more prominent than the level below it.
Prioritizing Aesthetics Over Legibility
While a beautiful typeface is important, if it's used in a way that hinders understanding, the design has failed. Some highly stylized fonts are simply not designed for extended reading, especially at smaller sizes.
Solution: Choose fonts appropriate for the content type. For body text, prioritize clarity and legibility. Reserve more decorative or stylized fonts for headings or accent elements.
Frequently Asked Questions About Font Size Readability
How do I know if my font size is too small?
If you or others find yourselves squinting, leaning closer to the screen, or experiencing eye strain after reading for a short period, your font size is likely too small. Another indicator is if users are frequently using their browser's zoom function. On a mobile device, if you can't comfortably read the text without zooming or holding the phone very close, it's too small. Consider the context: for long-form content, if reading feels like a chore rather than a pleasure, the size might be an issue. Accessibility is also a key factor; if your font size makes it difficult for people with visual impairments to read, it's too small.
In practical terms, a good rule of thumb is to be able to read the text comfortably on a typical screen size (like a 15-inch laptop or a standard smartphone) at a normal viewing distance without any strain. If you have to consciously *try* to make out the letters, that's a pretty strong signal that the size needs to be increased. Furthermore, if you're designing for a broad audience, especially one that might include older users, opting for a larger default size from the outset is a proactive measure. Websites designed for broad consumption should aim for a font size that accommodates the widest range of visual abilities.
Why are web font sizes different from print font sizes?
The primary reasons web font sizes differ from print font sizes are the viewing medium, viewing distance, and the nature of the units used. Print uses physical units like points (pt), where 72 points typically equal one inch. Text in a printed book is usually around 10-12pt, and we hold a book at a relatively consistent distance. Digital screens, on the other hand, display content using pixels (px) or relative units like em and rem. Pixels on a screen don't directly correspond to physical measurements in the same way points do on paper; their physical size depends on the screen's resolution and density (PPI - pixels per inch). Furthermore, we view screens from varying distances, from a phone held a few inches away to a large monitor several feet distant. To maintain readability across these diverse scenarios and to account for the often lower contrast and higher refresh rates of screens, larger font sizes are generally favored on the web. The goal is to ensure text is comfortably discernible, not by physical measurement, but by visual clarity and ease of perception on a glowing display.
Think of it like this: a 12pt font on a printed page might be perfectly clear because the paper has a high resolution, the ink is crisp, and the contrast is excellent. However, translating that same 12pt size to a web page might result in much smaller-looking text, especially on high-resolution "Retina" displays where pixels are so small they can render fine details beautifully, making smaller text look even smaller. Conversely, a 16px font on a web page, which often corresponds to a larger perceived size than 12pt print text, provides the necessary visual impact and legibility for comfortable reading on a backlit screen. The adaptive nature of web design also means we need units and sizes that can scale effectively across a vast range of devices, something more challenging with fixed print-based units.
What is the best font size for mobile devices?
For mobile devices, the best font size for body text is generally between 16px and 18px. Because phones are typically held closer to the eyes than desktop screens, you might think smaller text would suffice. However, the smaller screen real estate and the need for quick readability often mean that 16px is a good starting point. Many modern mobile operating systems and browsers will render fonts at 16px very clearly. If your content is intended for longer reading sessions, or if your target audience may have visual challenges, bumping it up to 17px or 18px can significantly improve comfort. The key is to ensure that the text is easily readable without requiring the user to zoom in, and that it scales appropriately within the mobile layout.
It's also crucial to consider the font face itself when designing for mobile. Fonts with a larger x-height and open letterforms tend to perform better at these sizes. Additionally, ensuring generous line spacing (leading) is vital on mobile screens, as the lines of text are naturally closer together due to the smaller viewport. A typical recommendation for mobile line height would be `1.4em` to `1.6em` relative to the font size, meaning if your font is 16px, your line height would be between 22.4px and 25.6px. Testing your mobile design on actual devices is non-negotiable; what looks fine in a simulator might feel cramped or difficult to read in real-world use.
Should I use pixels, ems, or rems for font sizes on my website?
For modern web development, the strong recommendation is to use `rem` (root em) units for font sizes. Here's why:
Accessibility: `rem` units are relative to the font size of the root `` element. This means if a user changes their browser's default font size setting (a crucial accessibility feature for many), all your text sized with `rem` will scale proportionally. This respects user preferences and makes your content accessible to a wider audience. Predictable Scaling: Unlike `em` units, which can compound their scaling effect through nested elements (leading to unpredictable results), `rem` units always refer back to the root. This makes your typography more robust and easier to manage. Ease of Management: You set a base font size on the `` element (e.g., `font-size: 100%;` or `font-size: 16px;` which is often the browser default), and then size all other elements using `rem` (e.g., `font-size: 1rem;` for body text, `font-size: 2rem;` for H1). This provides a consistent and manageable scaling system.While pixels (`px`) are sometimes used for very specific design elements where exact pixel precision is required, they are generally discouraged for body text due to their lack of scalability and accessibility. `em` units have their place, particularly for sizing elements relative to their immediate parent or for creating flexible components, but for overall typography, `rem` is the preferred modern standard.
In essence, `rem` provides the best of both worlds: the relative flexibility needed for responsive design and the accessibility benefits of respecting user-defined font sizes, all while maintaining a predictable scaling behavior across your entire website. It’s the cornerstone of a robust and user-friendly typographic system for the web.
How does line height affect readability, and what’s the best setting?
Line height, often referred to as "leading" in traditional typography, is the space between lines of text. It's arguably as crucial as font size itself for ensuring comfortable reading. When line height is too small, lines of text appear crammed together, making it difficult for the reader's eye to track from the end of one line to the beginning of the next. This can cause skipping lines or re-reading the same line, leading to fatigue and frustration. Conversely, if the line height is too large, the text can feel disconnected, with too much white space between lines, disrupting the flow and rhythm of reading.
The generally accepted best practice for line height in body text is to set it to be between 1.4 to 1.6 times the font size. For example, if your font size is 17px, your line height should be approximately 23.8px (17 * 1.4) to 27.2px (17 * 1.6). It’s best to implement this using relative units in CSS, such as `line-height: 1.5;`. This tells the browser to set the line height to 1.5 times whatever the current font size is. This relative approach ensures that the line height scales appropriately along with the font size, maintaining the desired visual balance across different contexts and screen sizes.
Factors that can influence the ideal line height include the font face (some fonts are naturally more "open" or "condensed"), the line length (longer lines often benefit from slightly more leading), and the overall design aesthetic. However, sticking within the 1.4 to 1.6 range for body text is a solid starting point that offers excellent readability for most content.
Conclusion: Prioritizing Clarity for a Better Reading Experience
Ultimately, the question of "Which font size is the easiest to read?" doesn't have a singular, definitive answer, but rather a highly informed range and a set of guiding principles. For general digital content, a font size between 16px and 18px for body text is a robust starting point, offering a balance of comfort and efficiency on most screens. However, the true magic lies in understanding that readability is a dynamic interplay of font choice, context, viewing distance, and the individual user.
By carefully considering your audience, the type of content you're presenting, and by leveraging flexible units like `rem` for scalability and accessibility, you can create text that not only looks good but is genuinely a pleasure to read. Always remember to test, gather feedback, and iterate. Your readers’ eyes will thank you for it, leading to more engaged and satisfied users, no matter the platform.